Peter Sidell > Peter's Quotes

“At Apple, we never would have dreamed of doing that, and we never staged any A/ B tests for any of the software on the iPhone. When it came to choosing a color, we picked one. We used our good taste—and our knowledge of how to make software accessible to people with visual difficulties related to color perception—and we moved on.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“We always started small, with some inspiration. We made demos. We mixed in feedback. We listened to guidance from smart colleagues. We blended in variations. We honed our vision. We followed the initial demo with another and then another. We improved our demos in incremental steps. We evolved our work by slowly converging on better versions of the vision. Round after round of creative selection moved us step by step from the spark of an idea to a finished product.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“nothing angers a woman more than the discovery that in the relationship between man and man there are things that women can never understand.”
― Mika Waltari, The Wanderer

“They detest you only because you stand so high above other men, and that is something that mediocre souls can never endure. And yet in each one of us lies the latent faculty of surpassing others. Of that I am sure.”
― Mika Waltari, The Wanderer

“who rightly values happiness and friendship before they’re gone?”
― Mika Waltari, The Wanderer

“For the sake of a woman’s rippling laugh the goddess of history will tomorrow turn a fresh page in her great book.”
― Mika Waltari, The Wanderer

“Remember that only stupidity is punished. Not lechery, nor greed, nor betrayal, nor apostasy, but stupidity alone. And truth is the worst stupidity, for only the feeble-minded thinks he has found truth.”
― Mika Waltari, The Wanderer

“In my madness I fancied that deep love meant warmth and kindness between two people, and some mutual solace in the hideous loneliness that is the lot of each one of us.”
― Mika Waltari, The Wanderer