“Drive to the expired home, take a photo. Have a unique letter saved in your computer that you can print out that morning. This letter will have the home owner’s name at the top of the page with the words “Your listing expired at midnight last night.” Include a copy of the expired MLS sheet. Hi-lite the date it expired. In your letter state they’ll be receiving a box from you in the mail in a few days. Insert this letter into a unique mailing envelope. I use white bubble wrap envelopes (9x12) and brown craft envelopes (9x12). Write the owner’s name on the front of the envelope and directly below that write “Confidential”. That’s all. Don’t write their address on the card. Then, back at the office or your home, enter the owner and address in the SOC contact manager. Upload photo of home to the SOC system. Send a custom greeting card with box of cookies or brownies. Follow up 3-5 days after you’ve sent the package with either a phone call, knock at the door or another drop off letter. They will remember you because they just received a custom card with brownies or cookies. It turns a cold call into a warm call every time. It works!”
―
Jim McCord,
A Revolution in Real Estate Sales: How to Sell Real Estate
