“The key to achieving your objective is to frame it properly before you begin. Do you know the ‘SMART method’?” “No, I—” “You need to make sure that your objective is S for Specific (you have to avoid it being vague) and M for Measurable—in this case, for example, success would be losing ten pounds. Then there’s A for Attainable, defined as being achievable, thanks to a series of short steps; it mustn’t be an ‘unreachable star.’ R for Realistic: to keep you motivated, your objective has to make sense in relation to your personality and your possibilities. And, finally, T for Timely: you need to set yourself a deadline.”