
“The best negotiating tactic is to build a genuine, trusting relationship. If you’re an unknown entrepreneur and the person you’re dealing with isn’t invested in you, why would he or she even do business with you? But on the other hand, if the person is your mentor or friend, you might not even need to negotiate.”
―
The Third Door: The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers
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