“Self-Consistency One of the first revisions proposed was the self-consistency interpretation of dissonance (Aronson, 1968, 1992). It is based on the idea that situations that evoke dissonance do so because they create inconsistency between the self-concept and a behavior. Because most persons have a positive self-concept, persons are likely to experience dissonance when they behave in a way that they view as incompetent, immoral, or irrational.”