“Apollo Group, the parent company for the University of Phoenix, spent more than a billion dollars on marketing in 2010, almost all of it focused on recruiting. That came out to $2,225 per student on marketing and only $892 per student on instruction. Compare that to Portland Community College in Oregon, which spends $5,953 per student on instruction and about 1.2 percent of its budget, or $185 per student, on marketing.”