“the way you learn a new word and then hear it everywhere. Baader-Meinhof phenomenon is the scientific term for it, and the research strongly suggests it’s not nearly as magical as it feels. The far less sexy truth is that it has to do with both the biological necessity of our being able to quickly and reliably identify patterns as well as the cognitive bias known as the recency effect, which leads us to overemphasize the significance of the most recent knowledge we’ve acquired.”