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Noah J. Goldstein

“Consequently, an easy way for candidates to get more of their supporters to the polls is to have volunteers call these self-proclaimed supporters, ask them if they’ll vote in the next election, and wait for the “yes.” If the caller then adds, “We’ll mark you down as a ‘yes’ and I’ll let the others know as well,” the commitment has three components that potentially cement that potential voter’s commitment: The commitment becomes voluntary, active, and publicly declared to others.”

Noah J. Goldstein, Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein
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