“The significance of language or the issue of gendered language prompted Cambridge University Press to monitor the reporting narrative of sports coverage during Rio 2016.25 The research, led by Sarah Grieves, revealed that not only were female athletes much more likely to be discussed either in the context of their appearance or relationship status (married, mother, engaged), when it came to the discussion of their performance women were subject to much more neutral language (compete, participate), whereas men’s performance was characterised in much more heroic terms (dominate, battle, mastermind).26”