“If you can get your head in that game, and actually believe you can “compete” at that level, you’ll see the “experts” work from a different angle. You’ll stop worshipping your heroes and their work. Instead, you’ll begin studying them. What exactly are these people doing differently? How was their work crafted and marketed? Where are the holes you could easily improve upon? What aren’t they doing and why? Rather than consuming your hero’s work as a spectator, you should see it as a tennis ball being sent over the net toward you. Your job now is to respond by sending something back even better.”