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Noah J. Goldstein

“We often make the mistake of asking, “Who can help me here?” This may be a shortsighted approach to influencing others. It is far more productive to ask ourselves, “Whom can I help?” or, “For whom can I do a favor?” If management is about getting things done through others, then a healthy web of indebted colleagues, who have benefited from a manager’s useful information, concessions, attention, and perhaps a friendly listening ear, can stand that manager in good stead for the future. Similarly, our friends, neighbors, and partners will become more responsive to our requests when we have first provided for them.”

Noah J. Goldstein, Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein
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