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Robert McKee

“A rule says, “You must do it this way.” A principle says, “This works … and has through all remembered time.” The difference is crucial. Your work needn’t be modeled after the “well-made” play; rather, it must be well made within the principles that shape our art. Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.”

Robert McKee, Story: Style, Structure, Substance, and the Principles of Screenwriting
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Story: Style, Structure, Substance, and the Principles of Screenwriting Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee
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