“You are already choosing, in every moment of every day, what to give a fuck about, so change is as simple as choosing to give a fuck about something else. It really is that simple. It’s just not easy. It’s not easy because you’re going to feel like a loser, a fraud, a dumbass at first. You’re going to be nervous. You’re going to freak out. You may get pissed off at your wife or your friends or your father in the process. These are all side effects of changing your values, of changing the fucks you’re giving. But they are inevitable. It’s simple but really, really hard.”