“All day, every day, we are flooded with the truly extraordinary. The best of the best. The worst of the worst. The greatest physical feats. The funniest jokes. The most upsetting news. The scariest threats. Nonstop.

Our lives today are filled with information from the extremes of the bell curve of human experience, because in the media business that's what gets eyeballs, and eyeballs bring dollars. That's the bottom line. Yet the vast majority of life resides in the humdrum middle. The vast majority of life is unextraordinary, indeed quite average.”