“There are at least three levels of sampling involved. Dr. Kinsey’s samples of the population (one level) are far from random ones and may not be particularly representative, but they are enormous samples by comparison with anything done in his field before and his figures must be accepted as revealing and important if not necessarily on the nose. It is possibly more important to remember that any questionnaire is only a sample (another level) of the possible questions and that the answer the lady gives is no more than a sample (third level) of her attitudes and experiences on each question.”
―
How to Lie with Statistics
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