“Take fear, for instance. During my seminars I ask the audience, “How many of you would cite fear as your primary motivation for success?” Not many people put up their hand. However, then I ask, “How many of you would cite security as one of your main motivators for success?” Almost everyone puts up his or her hand. But get this—security and fear are both motivated by the same thing. Seeking security comes from insecurity, which is based in fear.”