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Cole Nussbaumer Knaflic

“Highlighting one aspect can make other things harder to see One word of warning in using preattentive attributes: when you highlight one point in your story, it can actually make other points harder to see. When you’re doing exploratory analysis, you should mostly avoid the use of preattentive attributes for this reason. When it comes to explanatory analysis, however, you should have a specific story you are communicating to your audience. Leverage preattentive attributes to help make that story visually clear.”

Cole Nussbaumer Knaflic, Storytelling with Data: A Data Visualization Guide for Business Professionals
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Storytelling with Data: A Data Visualization Guide for Business Professionals Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
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