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Sianne Ngai

“Tomkins ultimately bases his theory of affect on a principle he calls “analog amplification.” He describes affect as a mechanism that magnifies awareness and intensifies the effects of operations associated with other biological subsystems (drive, cognitive, motor, perceptual, homeostatic) by “co-assembling” with these other vital mechanisms: “The affect amplifies by increasing the urgency of anything with which it is co-assembled. It is what I have called an analog amplifier” (EA,”

Sianne Ngai, Ugly Feelings
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Ugly Feelings Ugly Feelings by Sianne Ngai
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