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“Contrary to some recent reports, electrification won’t be constrained by critical materials (see The Rare-Earth Conundrum sidebar); rather, they’re vibrant business opportunities to displace scarce elements and to use them more productively, durably, and recoverably.”

Amory Lovins, Reinventing Fire: Bold Business Solutions for the New Energy Era
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Reinventing Fire: Bold Business Solutions for the New Energy Era Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory B. Lovins
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