“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, Crown Business, September 12, 2011 The Black Swan: The Impact of the Highly Improbably, Second Edition, by Nassim Nicolas Taleb, Random House, May 11, 2010 Footnotes 1 The Black Swan, Second Edition, by Nassim Nicolas Taleb, Random House, May 11, 2010”