“In a field you’re already familiar with—like your own job—think carefully about what characterizes good performance and try to come up with ways to measure that, even if there must be a certain amount of subjectivity in your measurement. Then look for those people who score highest in the areas you believe are key to superior performance. Remember that the ideal is to find objective, reproducible measures that consistently distinguish the best from the rest, and if that ideal is not possible, approximate it as well as you can. Once”