“The important thing about little bets is that they’re bite-sized. You try one. It takes a few months at most. It either succeeds or fails, but either way you get important feedback to guide your next steps. This approach stands in contrast to the idea of choosing a bold plan and making one big bet on its success. If Kirk had done this—for example, deciding in advance to dedicate years to popularizing the Land and Water documentary—he would not have had nearly as much success with his mission. When”