“As I’ll explain, mission is one of these desirable traits, and like any such desirable trait, it too requires that you first build career capital—a mission launched without this expertise is likely doomed to sputter and die. But capital alone is not enough to make a mission a reality. Plenty of people are good at what they do but haven’t reoriented their career in a compelling direction. Accordingly, I will go on to explore a pair of advanced tactics that also play an important role in making the leap from a good idea for a mission to actually making that mission a reality. In the chapters ahead, you’ll learn the value of systematically experimenting with different proto-missions to seek out a direction worth pursuing. You’ll also learn the necessity of deploying a marketing mindset in the search for your focus. In other words, missions are a powerful trait to introduce into your working life, but they’re also fickle, requiring careful coaxing to make them a reality. This”