“But knowing your people is not enough. They need to know you. It is absolutely critical during trying times that you as a leader are accessible, that you project a sense of confidence tempered by concern, that you share as much undistorted and unfiltered information as you can, and that you act decisively. Remember that people are constantly searching for indications about their leader’s ability to carry them through a raging storm and they will interpret or misinterpret the slightest signals, whether those signals are sent intentionally or mistakenly. INSIST”