“SPEAKING OF ATTENTION AND EFFORT “I won’t try to solve this while driving. This is a pupil-dilating task. It requires mental effort!” “The law of least effort is operating here. He will think as little as possible.” “She did not forget about the meeting. She was completely focused on something else when the meeting was set and she just didn’t hear you.” “What came quickly to my mind was an intuition from System 1. I’ll have to start over and search my memory deliberately.”