(?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in academic lectures, and this approach to propaganda analysis led to a kind of witch-hunt for propagandists.”

Klaus Krippendorff, Content Analysis: An Introduction to Its Methodology
Read more quotes from Klaus H. Krippendorff


Share this quote:
Share on Twitter

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!


This Quote Is From


Browse By Tag