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Jim Collins

“Yes, the world is changing, and will continue to do so. But that does not mean we should stop the search for timeless principles. Think of it this way: While the practices of engineering continually evolve and change, the laws of physics remain relatively fixed. I like to think of our work as a search for timeless principles—”

James C. Collins, Good to Great: Why Some Companies Make the Leap...And Others Don't
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Good to Great: Why Some Companies Make the Leap...And Others Don't Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
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