“The consumer expects a reward for the slightest effort—or better, for no effort at all. He cares only about what he gets from the world, not about what he might add to it. Living on the surface, jumping from thing to thing, his energy is diffused, like milk spreading across a tabletop. He makes no impact on the world; when his time on earth is over, it’s as if he never lived. The creator won’t accept that fate. Everything he does is with the intention of making an impact on the world. His code ensures this: He doesn’t accept the world as he finds it; he brings things into the world that aren’t already there. He doesn’t follow the herd; he sets his own course. He ignores the reactions of others. He resists superficial distractions. He remains focused on his goals even if he has to sacrifice his immediate gratification. Anyone can live by this code, but very few of us do. It means putting your life in the service of higher forces. These forces can’t be found on the surface of life; they’re found in its depths. The creator’s energy must have the singular focus of a drill boring through stone. As difficult as that is, a creator is rewarded many times over for his efforts. You don’t have to be an artist to be a creator. You can add something to the world in any human activity—even the most routine. Your job, your role as a parent, your relationships, your contribution to your community—all become more meaningful when you put your personal stamp on them using higher forces. For”