“If your main interest is in the business uses of machine learning, this book can help you in at least six ways: to become a savvier consumer of analytics; to make the most of your data scientists; to avoid the pitfalls that kill so many data-mining projects; to discover what you can automate without the expense of hand-coded software; to reduce the rigidity of your information systems; and to anticipate some of the new technology that’s coming your way. I’ve seen too much time and money wasted trying to solve a problem with the wrong learning algorithm, or misinterpreting what the algorithm said. It doesn’t take much to avoid these fiascoes. In fact, all it takes is to read this book.”