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Robert McKee

“An image system is a strategy of motifs, a category of imagery embedded in the film that repeats in sight and sound from beginning to end with persistence and great variation, but with equally great subtlety, as a subliminal communication to increase the depth and complexity of aesthetic emotion.”

Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
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Story: Substance, Structure, Style, and the Principles of Screenwriting Story: Substance, Structure, Style, and the Principles of Screenwriting by Robert McKee
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