“James Brown hid everything, and in the game of instant information he lost big-time, because the information machine turns a truth into a lie and a lie into the truth, transforms superstitions and stereotypes into fact with such ease and fluidity that after a while you get to believing as I do, that the media is not a reflection of the American culture but rather is teaching it. As long as James Brown was selling records he let that craziness run. He didn't care. The media worked in his favor and helped fuel his success. But it killed his public reputation and once the success was gone once the head disappeared, the body followed.”