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Steve Blank

“The mantra of Phase 4 of Company Building is provided by the war-fighting doctrine of the U.S. Marine Corps: Whoever can make and implement his decisions consistently faster gains a tremendous, often decisive, advantage. Decision-making thus becomes a time-competitive process, and timeliness of decisions becomes essential to generating tempo.”

Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win
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