“Culture consists of the shared purpose, attitudes, values, goals, practices, behaviors, and habits that define a team or organization. Many coaches focus only on the culture shared by the players, but the fact is that everyone in an organization shapes the culture. To be successful, you need everyone in your organization thinking, believing, talking, and behaving in sync. You need everyone to be aligned with the same beliefs, expectations, behaviors, and habits. Thomas and I learned quickly that the beliefs and behaviors of the past had to go and we needed to instill new ways of thinking and acting that everyone could follow.”