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Eric Siegel

“Even the most elite of engineers commits the most mundane and costly of errors. In late 1998, NASA launched the Mars Climate Orbiter on a daunting nine-month trip to Mars, a mission that fewer than half the world’s launched probes headed for that destination have completed successfully. This $327.6 million calamity crashed and burned indeed, due not to the flip of fate’s coin, but rather a simple snafu. The spacecraft came too close to Mars and disintegrated in its atmosphere. The source of the navigational bungle? One system expected to receive information in metric units (newton-seconds), but a computer programmer for another system had it speak in English imperial units (pound-seconds). Oops.”

Eric Siegel, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel
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