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Benoît B. Mandelbrot

“If you can distill the essence of GE's stock behavior over the past twenty years, then you can apply it to financial engineering. You can estimate the risk of holding the stock over the next twenty years. You can estimate how many shares of the stock to buy for your portfolio. You can calculate the proper value of options you want to trade on the stock.”

Benoît B. Mandelbrot, The (Mis)Behavior of Markets
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The (Mis)Behavior of Markets The (Mis)Behavior of Markets by Benoît B. Mandelbrot
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