“Even when they are successful in tapping into a more diverse set of knowledge flows, companies tend to concentrate on flows involving transfers of existing knowledge rather than creation of new knowledge. I read your white paper. You show me your well-polished and tightly scripted PowerPoint presentation. We certainly gain value from exchanging this knowledge. But we are able to create even more value if we can bring people together across different companies to engage in deep problem solving around a performance challenge so that they are creating new knowledge. Now we are not simply accessing knowledge that already exists, but driving performance to new levels that could not be achieved without distinctive new knowledge.”