“As far as missteps go, it’s not an inconsequential amount. “Our policy is we try things,” said then Google CEO Eric Schmidt, when announcing in 2010 that the company was pulling the plug on Google Wave. “We celebrate our failures. This is a company where it is absolutely OK to try something that is very hard, have it not be successful, take the learning and apply it to something new.” Cofounder Larry Page echoed the sentiment. “Even if you fail at your ambitious thing, it’s very hard to fail completely. That’s the thing that people don’t get.” And in a way, that’s what makes them so prolific. It’s the successful innovators’ dirty little secret: They fail more than the rest of us. SPANX”