“When scientists ask whether they should blog, they are sometimes paralyzed: "Will I be wasting my time? Narcissistically navel-gazing? What might people say?" It is probably healthy to consider these questions when your reputation is on the line. On the other hand, the safest route is rarely a useful path for anyone who wants to make a difference. When it comes to blogging, researchers should balance skepticism with a clear-eyed assessment of the power and possibilities.”