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Robert E. Quinn

“In this model, the change agent attempts to bring to light all values, working through conflicts embedded in the larger collective. The emphasis is on communication and cooperation with the change target. The technique is to involve the change target in an honest dialogue, while mutually learning the way to win-win solutions.”

Robert E. Quinn, Change the World: How Ordinary People Can Accomplish Extraordinary Things
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Change the World: How Ordinary People Can Accomplish Extraordinary Things (Jossey-Bass Leadership Series Book 348) Change the World: How Ordinary People Can Accomplish Extraordinary Things by Robert E. Quinn
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