“My next suggestion for breaking from the past is perhaps the strangest: Use a random process to generate and select decision alternatives. Sometimes it is better to ignore the traditional decision-making process, where people spend a great deal of time comparing the pros and cons of each alternative. Writers from Benjamin Franklin to modern decision theorists have shown how, by decomposing a complex problem into simpler elements, the problem as a whole can be better understood, and better decisions can be made. As one team of researchers put it,“the terms decision theory and decision analysis describe a myriad of theoretical formulations; an assumption made by most of these approaches is that decisions are best made deliberately, objectively, and with reflection.”26 But these methods, while effective, have a troubling limitation: No matter how hard people try not to think about their past experiences, irrational prejudices, and personal preferences, much research shows that these and a host of other biases have powerful effects. These biases shape—in often suboptimal ways—which decision alternatives are generated, which decision criteria are applied, and which decisions are ultimately made and implemented.”