“Rule #3: Frame Your Opponent. I have argued that the left’s entire playbook consists of a single play: characterizing the opposition. It’s incredibly effective. And the only way to get beyond character arguments is to frame your opponent – make it toxic for your opponent to slur you. Then, hopefully, you can move the debate to more substantive territory. This is the vital first step. It is the only first step. It is the reason that the right consistently loses the black and Hispanic vote – not because the right’s policies are so abhorrent to blacks and Hispanics, but because blacks and Hispanics have been told for generations that conservatives hate them.”