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John Seely Brown

“Push” describes a method and means of organizing activities and actions. Push operates on a key assumption—that it is possible to forecast or anticipate demand. Based on this assumption, push works mightily to ensure that the right people and resources are delivered at the right place and the right time to serve the anticipated demand.”

John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
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