“Richard Feynman recognized that in physics—a branch of science that most of us consider as objective as 2 + 2 = 4—there is still demonstrable outcome bias. He found that if those analyzing data knew, or could even just intuit, the hypothesis being tested, the analysis would be more likely to support the hypothesis being tested. The measurements might be objective, but slicing and dicing the data is vulnerable to bias, even unconsciously.”