“Evaluating prior success becomes more challenging when the candidate does not come from a reasonably sized sales organization or does not come from sales at all. In these cases, I evaluate prior success through other activities in the candidate's life. How did the candidate perform academically in school? What was her class rank? What were the candidate's standardized test scores? Was the candidate a standout performer on a varsity sports team? Was she the captain of the team? Perhaps she contributed to a major championship? Was the candidate involved in student government or a leader of an extracurricular organization? If the candidate is transitioning from a nonsales background, how did the candidate differentiate herself from her peers in her current/former role? What made her special?”