“Ask your favorite generative AI system (such as ChatGPT, Claude, or Gemini), “What is the future of marketing?” or any similar prompt. Take note of its response. Then, ask it a related question, like “How will AI influence that future?” and close your session. Next, start a new session and ask it to summarize your earlier conversation. Watch as the AI struggles to connect the dots. Expect inconsistencies, as the AI doesn’t truly “remember” or build persistent logic across sessions. This reveals its fragmented nature.”