“The same reasoning explains why “novelty” is a lot like “survive and reproduce” in natural evolution (which is also a kind of non-objective search): Both are constraints on what is possible that might be satisfied from the very beginning (just as single-celled organisms satisfied the “objective” of surviving and reproducing), both make discoveries that were never set as their initial objective, and both have no clear objective at all. Those are the telltale signs of non-objective search.”