“A series of 17 questions shines a light on the work to be done. It brings tomorrow forward to today, right here and right now, allowing us to articulate a strategy. •  Who are we here to serve? •  What is the change we seek to make? • What are our resources? •  What is the genre we’re working in? •  Who has done something like this before me? • What systems are in play? • Am I changing someone’s status? •  Why would anyone voluntarily choose to be part of this work? •  What will they tell their colleagues? •  Who gains in status, affiliation and power by supporting this work? •  Will early support translate into more support later? • Where is the network effect? •  What do I need to learn to make this work? •  Who do I need to work with? •  Where is the dip and when should I quit? •  What will I do if it doesn’t work out? • How much is enough?”