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Malcolm Gladwell

“If the world can be moved by just the slightest push, then the person who knows where and when to push has real power. So who are those people? What are their intentions? What techniques are they using? In the world of law enforcement, the word forensic refers to an investigation of the origins and scope of a criminal act: “reasons, culprits, and consequences.” Revenge of the Tipping Point is an attempt to do a forensic investigation of social epidemics.”

Malcolm Gladwell, Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell
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