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Donella H. Meadows

“Whenever we see a growing entity, whether it be a population, a corporation, a bank account, a rumor, an epidemic, or sales of a new product, we look for the reinforcing loops that are driving it and for the balancing loops that ultimately will constrain it. We know those balancing loops are there, even if they are not yet dominating the system’s behavior, because no real physical system can grow forever.”

Donella H. Meadows, Thinking in Systems: A Primer
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Thinking in Systems: A Primer Thinking in Systems: A Primer by Donella H. Meadows
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