(?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)
Marshall McLuhan

“In the ancient world the intuitive awareness of break boundaries as points of reversal and of no return was embodied in the Greek idea of hubris, which Toynbee presents in his Study of History, under the head of “The Nemesis of Creativity” and “The Reversal of Roles.” The Greek dramatists presented the idea of creativity as creating, also, its own kind of blindness, as in the case of Oedipus Rex, who solved the riddle of the Sphinx. It was as if the Greeks felt that the penalty for one break-through was a general sealing-off of awareness to the total field. In a Chinese work—The Way and Its Power (A. Waley translation)—there is a series of instances of the overheated medium, the overextended man or culture, and the peripety or reversal that inevitably follows: He who stands on tiptoe does not stand firm;
He who takes the longest strides does not walk the fastest …
He who boasts of what he will do succeeds in nothing;
He who is proud of his work achieves nothing that endures. One of the most common causes of breaks in any system is the cross-fertilization with another system, such as happened to print with the steam press, or with radio and movies (that yielded the talkies). Today with microfilm and micro-cards, not to mention electric memories, the printed word assumes again much of the handicraft character of a manuscript. But printing from movable type was, itself, the major break boundary in the history of phonetic literacy, just as the phonetic alphabet had been the break boundary between tribal and individualist man.”

Marshall McLuhan, Understanding Media: The Extensions of Man
Read more quotes from Marshall McLuhan


Share this quote:
Share on Twitter

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Understanding Media: The Extensions of Man Understanding Media: The Extensions of Man by Marshall McLuhan
4,096 ratings, average rating, 358 reviews
Open Preview

Browse By Tag